What is Website Analytics ?
The objective of any search engine optimization campaign is to increase visitor traffic to your website by using keywords and link-building strategies that ensure your site ranks high on the results pages of search engines. Pay per click advertising is increasingly expensive – a trend that will likely continue. By contrast, the revenue from organic searches can be far more profitable if you know how to evaluate your existing search engine optimization efforts. Website analytics can give you a unique opportunity to look at the visitor behavior on your site, including where visitors come from, which keywords drive them to your site, how easily they find your key pages and which visitors complete the desired action (for example, a sale or a file download). Website analytics is more than Web traffic logs, unique visits and page view data. And it's more than rankings on the search engine results pages. It's a powerful tool that gives you knowledge and understanding of ho...